Case Study: Klar reduces cost per first transaction with Pixis Software

Klar reduces Cost Per First Transaction by 29% with Pixis Software

Klar, a leading digital financial services platform, faced the challenge of a rising Cost Per First Transaction (CPFT) due to the shifting behavior of its target audience across multiple platforms. They needed to better target specific user cohorts to optimize budgets and drive performance without sacrificing cost efficiency. To achieve this objective, Klar partnered with Pixis and its AI technology.

Pixis implemented a solution using its AI to segment Klar's audience into granular cohorts and redistribute ad budgets across campaigns and platforms. This enabled improved targeting and real-time spend optimization. As a result, Pixis helped Klar reduce its Cost Per First Transaction by 29%, lower its Cost Per Installation by 31%, and achieve a 42% improvement in First Transaction volume.

Klar