Case Study: ITC improves ROAS by 25% with Pixis Software

ITC boosts ROAS by 25% with Pixis Software

ITC Limited, a major Indian multi-business conglomerate, sought to optimally redistribute its ad budget and achieve a Return On Ad Spend (ROAS) greater than 2 for its e-commerce campaigns. To meet this challenge, the company partnered with vendor Pixis Software to leverage its AI capabilities.

Pixis deployed its AI to manage ITC's catalogue campaigns, redistributing ad budgets based on the best-performing hours to drive conversions. This solution from Pixis led to a significant measurable impact, including a 25% improvement in Return On Ad Spend and a 4% reduction in Cost Per Transaction, allowing ITC to successfully achieve its ROAS goals.

ITC Limited