Case Study: GroupM achieves better campaign performance with Pixis AI

GroupM improves results by 47% with Pixis

GroupM, the world's largest media investment company, sought to identify and rectify bid and budget inefficiencies across its numerous client campaigns. To meet this challenge, they turned to Pixis and its AI technology to gain deeper audience insights and optimize performance.

Pixis deployed its AI across GroupM's campaigns to generate real-time recommendations for better targeting, creatives, and budget optimization. This solution from Pixis led to significant results, including a 41% increase in revenue and a 47% improvement in results for one client, and a 90% improvement in daily subscriptions for another.

GroupM