Case Study: Flo Mattress boosts CTR by 52% with Pixis

Flo Mattress boosts CTR by 52% with Pixis

Flo Mattress, a direct-to-consumer mattress brand founded in 2018, faced the challenge of high and rising advertising costs (CPM) in a fiercely competitive market. To address this, they partnered with Pixis and its AI infrastructure to optimize their ad performance and reduce costs.

Pixis' AI redistributed Flo's ad budgets based on real-time campaign performance, focusing on the most profitable times of day and generating new audience cohorts for scale. The AI also customized ad creatives for these audiences. This solution led to a 52% improvement in click-through rate, a 13% improvement in return on ad spend, and a 12% improvement in cost per purchase. Pixis' efforts culminated in the last day of a sale generating 150% more purchases than usual.

Flo Mattress