Case Study: Driven achieves 60% higher ROAS with Pixis Prism

Driven improves ROAS by 60% with Pixis Software

Driven, a LATAM-based media agency, was managing paid search for a large retail advertiser struggling with inefficient campaign structures, budget misallocation, and an inability to meet its ROAS targets without increasing investment. To address these challenges, the agency turned to Pixis Software and implemented its Prism solution.

By applying Pixis Prism's data-backed optimization recommendations, including adding negative keywords and reallocating budgets, Driven significantly improved performance. The results included a 60% increase in conversions, a 62% increase in revenue, and a 60% improvement in total ROAS, all achieved without increasing overall ad spend.

Driven