Case Study: Betabrand achieves a 69% ROAS increase with Pixis Software

Betabrand improves ROAS by 69% with Pixis Software

Betabrand, a fashion crowdfunding platform, sought to improve its Google campaign performance by increasing its click-through rate and reducing its non-branded customer acquisition cost. To achieve this, they turned to Pixis Software for its AI-driven live insights and creative recommendations.

Pixis implemented its AI to identify high-performing keyword clusters and generate optimized ad copy variations for Betabrand's Google campaigns. This solution from Pixis led to a significant measurable impact, including a 36% reduction in customer acquisition cost, a 69% improvement in return on ad spend, and a 60% uplift in click-through rate.

Betabrand