Case Study: a sustainable footwear and apparel brand achieves 43% higher ROAS with Pixis Software

a sustainable footwear and apparel brand boosts ROAS by 43% with Pixis

A sustainable footwear and apparel brand sought to scale its global expansion by identifying new, high-intent audiences. Their broadly-targeted campaigns led to inefficient ad spends, and their manual approach to budget optimization was resource intensive. To address this, they partnered with Pixis and leveraged its Targeting AI and Performance AI products.

Pixis implemented its AI infrastructure to hyper-target new audience cohorts and optimize omni-channel campaigns. The solution provided continuous, machine-learning-based adjustments, which improved performance without straining the brand's resources. As a result, Pixis helped the brand achieve a 33% improved conversion rate, a 29% reduction in cost per transaction, and a 43% increase in Return on Ad Spend within the first two months.