Case Study: Audubon enhances birdwatching and bird ID with Pixion

Audubon enhances bird ID for 2 million members with Pixion

Pixion partnered with Audubon, a major bird society and wildlife conservation non-profit, to address challenges with its birdwatching app. The application was hindered by a legacy codebase, outdated data, and a confusing user interface that created a frustrating experience for its large member base, making a modernization essential.

To solve this, Pixion redesigned the app with a focus on intuitive, user-centric functionality. This included streamlining the bird identification process and improving access to key features like the field guide and sighting logs. As a result of Pixion's work, the app saw significant growth in total downloads and active users, enhancing the experience for Audubon's community of two million members.

Audubon