Case Study: Get a Rate achieves a clearer, more trustworthy mortgage brand with Pixetic

Get a Rate rebrands and launches a complete digital identity package with Pixetic after 9 years on the market

Get a rate, a mortgage services company, needed to update its nine-year-old branding to better attract new clients and connect with its core audience of younger families. Their challenge was to develop a new visual identity that would symbolize trust, transparency, simplicity, fairness, and inspiration. They partnered with the vendor Pixetic for a re-branding and web design project.

Pixetic conducted user research and client interviews to define the brand's philosophy. Their solution included a redesigned logo, a comprehensive brand book, and a user-friendly website featuring mortgage calculation tools. The result was a complete holistic brand system for Get a rate, encompassing a new visual identity for both digital and print materials. This new branding was designed to emphasize the company's uniqueness and support its future business development.

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