Case Study: Evenbreak achieves a refreshed, inclusive brand identity with Pixels Ink

Evenbreak builds a stronger brand in 6 years with Pixels Ink

evenbreak, a job board for disabled candidates and inclusive employers, needed to refresh its outdated branding from 2011. The challenge was to create a new brand identity that would simultaneously appeal to two distinct audiences: corporate employers and individual job seekers, while maintaining the company's established reputation. They hired Pixels Ink for a comprehensive rebranding project involving brand strategy, logo design, and branding materials.

Pixels Ink conducted an in-depth brand strategy workshop to extract the company's core values and ethos, ensuring the entire evenbreak team had ownership of the new direction. The solution delivered a versatile and sophisticated brand identity, including a new logo, color scheme, and full suite of print and digital materials. While measurable web traffic results were not yet available, the rebrand by Pixels Ink significantly boosted team confidence and solidified internal cohesion, with the new branding successfully achieving the desired balance between corporate professionalism and a human, approachable feel.

Evenbreak