Case Study: Windsor Cottage grows social media and email engagement with Pixelpunk Creative

Windsor Cottage grows Instagram from 250 to 1,800+ fans with Pixelpunk Creative

Windsor Cottage, a Rochester-based retail home décor boutique, faced the challenge of competing with larger big-box retailers on a limited marketing budget. They partnered with Pixelpunk Creative for a comprehensive suite of services including social media marketing, graphic design, and web development to help level the playing field and gain traction online.

Pixelpunk Creative implemented a dedicated social media strategy focused on organic growth through quality content and sincere engagement. This included regular product photography sessions to build a content archive and the repurposing of email campaigns into social media posts. As a result, Pixelpunk grew Windsor Cottage's Instagram followers from 250 to over 1,800 and its Facebook following from 300 to over 3,000. Their email marketing campaigns achieved a 34.1% open rate and a 22.1% click-through rate, significantly exceeding industry averages and earning Constant Contact's "All-Star Winner" recognition for several years.

Windsor Cottage