Case Study: The Open Network (TON) streamlines merch sales with PixelPlex Telegram Mini App

The Open Network launches TON merch Telegram Mini App in 5 days with PixelPlex

The Open Network (TON), a community-funded non-profit, sought to streamline merchandise sales at their flagship Gateway 2024 event. Their challenge was to create a seamless, integrated shopping experience within the Telegram app to avoid the hassles of physical pop-up stores and clunky websites. They partnered with vendor PixelPlex to develop a dedicated Telegram Mini App (TMA).

PixelPlex developed an intuitive TMA that enabled users to browse and purchase TON merch in just a few taps. The solution supported direct payments in TON and USDT, removing middlemen, and was deployed in just five days. This provided a fast and seamless user experience for attendees, who could then pick up their orders at the event.

The Open Network (ton)