Case Study: Portuguese Football Federation achieves digital transformation in football with Pixellot

Portuguese Football Federation - Customer Case Study

The Portuguese Football Federation (FPF), Portugal’s governing football body, wanted to advance its Project 2030 goals by making the sport more inclusive, competitive, and engaging. To support women’s football, youth development, performance analysis, and fan engagement, FPF partnered with Pixellot and began digitizing five leagues with AI-based production and streaming technology.

Pixellot deployed more than 75 AI-camera systems across venues and powered the launch of Canal 11, a new direct-to-consumer OTT streaming service built on Pixellot’s whitelabel platform. The solution automatically produces and streams matches from five leagues, supports coaching and analytics, and creates a registered fan database, helping FPF expand access to women’s and youth football while significantly improving performance analysis and fan engagement.

Portuguese Football Federation

Hugo Frietas

Chief Technology Officer