Case Study: Korea Handball Federation achieves full live coverage of 149 games with Pixellot AI broadcasting

How ai has given korean handboll the upper hand in overcoming covid-19

The Korea Handball Federation faced a major challenge during COVID-19: strict social distancing and bans on crowd attendance meant its National Handball Championship could not rely on in-person fans, while broadcasting 149 games across four stadiums would normally be too costly. The federation needed a way to keep matches from being canceled and to satisfy parents and fans who wanted to watch the games, while keeping production costs low.

Pixellot provided its broadcast-quality Prime solution to automatically capture and live stream all 149 games of the tournament. As a result, the Korea Handball Federation streamed every match live on its official YouTube channel, gaining thousands of viewers and more than 1,000 new subscribers in a single day; the federation also gained valuable game footage for coaching analysis and helped raise the profile of handball in Korea.

Korea Handball Federation

Jaiyoung Hur

Director of Public Relation