Case Study: Ameli creates a relationship-wellness dating app with Pixelfield

Ameli launches a slow-dating app for young Muslim millennials with Pixelfield

The customer, Ameli, a UK-based startup focused on relationship wellness for Muslim millennials, approached vendor Pixelfield with a challenge. They had a concept and a prototype personality test but needed a polished Android and iOS app developed to bring their vision of a "slow dating" platform to life. Their unique challenges included designing a long but engaging onboarding process and creating a distinct visual identity that resonated with their specific audience.

Pixelfield designed and developed the Ameli app, incorporating a refined brand identity and an integrated personality test that served as a fun icebreaker. The solution moved away from traditional swiping, instead focusing on curated profiles to foster real conversations and limit ghosting. While specific metrics are not provided in the case study, Pixelfield delivered an MVP that successfully tested the app's unique value proposition, with positive user feedback evidenced by quotes from Instagram and the app store.

Ameli