Case Study: The QHotels Collection streamlines 346 forms to 5 with Pixelbuilders and Umbraco Forms

The QHotels Collection reduces forms from 346 to 5 with Pixelbuilders

Pixelbuilders partnered with The QHotels Collection, a hospitality group with 20 individual websites, to address their challenge of managing an overwhelming 346 different forms. This cumbersome system was inefficient for their digital team, especially with frequent seasonal promotions, and they sought to consolidate these assets to streamline content management without sacrificing data segmentation and analysis.

The solution implemented by Pixelbuilders used Umbraco Forms to centralize the forms, reducing them from 346 to just 8, with only 5 in active use. Key integrations with systems like Salesforce and Dotdigital were established for efficient data handling and email marketing. This streamlined approach led to significant performance improvements, including a 358% increase in 'book now' clicks and a 13% increase in conversion rates for one flagship hotel. Pixelbuilders delivered a more efficient, flexible platform that saved time and increased key conversions.

The QHotels Collection