Case Study: Strata achieves more desirable, faster-to-sell homes with Pixelbuilders

Strata launches 6 RDY2GO home styles with Pixelbuilders

Strata, a construction company, faced the challenge of selling difficult-to-sell "stock plot" homes and changing buyer perceptions of them. They partnered with the vendor Pixelbuilders for design and development services to create a new online concept that would redefine these properties as desirable, pre-designed homes ready for quick move-in.

Pixelbuilders designed and developed a website for Strata's new "RDY2GO" collection, featuring six pre-defined interior design styles. The solution included a sleek, animated user experience with scroll-driven effects and a Salesforce integration for tracking reservations. This transformed the online presence of the homes, successfully helping Strata sell the previously less favored plots and change customer perceptions.

Strata