Case Study: Proactis boosts multilingual lead generation with Pixelbuilders

Proactis boosts website sessions 119% with Pixelbuilders

Proactis, a global leader in procurement and spend management software, required a modern, multi-lingual website to generate leads and improve search visibility. Their challenge involved re-platforming from an unsupported CMS and creating a site that could be managed across different regions without diluting their brand. They engaged vendor Pixelbuilders for a redesign and build on the Kentico platform.

Pixelbuilders executed a multi-phase solution, migrating Proactis to Kentico and integrating it with Pardot and Salesforce. They delivered several design refreshes and developed key interactive tools to educate users. The results were significant: within seven months of a 2018 relaunch, website sessions increased by 119% and users by 106%. The site now boasts a 3.77% overall conversion rate and 7.9 million Google search impressions annually.

Proactis