Case Study: Prison Advice & Care Trust improves website accessibility and usability with Pixelbuilders

Prison Advice & Care Trust boosts organic search clicks by 48.22% with Pixelbuilders

The Prison Advice & Care Trust (PACT), a national charity, faced significant challenges with its outdated website, which had poor accessibility, an inflexible CMS, and navigation that hindered its primary users. To transform its digital presence, PACT partnered with Pixelbuilders for a redesign and re-platforming project.

Pixelbuilders migrated the website to Umbraco, restructuring the content for users and implementing a mobile-first, accessible design with features like keyboard navigation. The solution included integrations for payments and live translation. This resulted in a 48% increase in organic search clicks and a 333% increase in user conversion rate, greatly improving PACT's digital reach and effectiveness.

Prison Advice & Care Trust