Case Study: AG Barr wins award-winning web design with Pixelbuilders

AG Barr reduces mobile bounce rate by 70% with Pixelbuilders

Pixelbuilders partnered with AG Barr, a globally renowned soft drinks PLC, to address the challenge of modernizing their outdated website. The site needed to serve seven distinct audiences and meet strict regulatory requirements, all while moving to a more flexible and futureproof CMS platform.

The solution involved a complete restructure of the site's architecture and user journeys, followed by a vibrant, award-winning design that reflected the client's branded business. Pixelbuilders implemented the site on Umbraco and integrated it with Investis and Workable. The results were significant, including a 70% reduction in mobile bounce rates, over 500,000 monthly Google impressions, and winning the Umbraco Partner Website of the Year award.

AG Barr