Case Study: a growing B-Corp boosts lead generation and CRO performance with Pixelbuilders

a strategic CRO for a growing B-Corp boosts conversion 48.7% with Pixelbuilders

A growing B-Corp in the financial services sector, which manages a collection of consumer brands, approached Pixelbuilders with a challenge. Despite their existing success and familiarity with conversion rate optimization, they needed to find new ways to generate a higher quantity and quality of leads for their contact center without disrupting their current marketing performance.

Pixelbuilders implemented a comprehensive digital strategy focused on rigorous conversion rate optimization (CRO) testing. This involved extensive research, creating data-driven personas, and carefully testing every change as a variant in A/B tests before rolling out successful ideas sitewide. The solution, which included initiatives for SEO and PPC, resulted in measurable success, including a 48.7% conversion rate increase quarter-on-quarter for one key brand and a 77.22% expected improvement from a key variant in their first CRO test.