Case Study: MCRactive simplifies multi-venue marketing with Pixel8’s integrated working smarter model

MCRactive simplifies marketing across 18 venues with Pixel8

MCRactive, a network of 18 sporting venues in Greater Manchester, faced the challenge of promoting its facilities without adding the complexity and cost of managing multiple marketing agencies and increasing internal headcount. They partnered with the agency Pixel8 to implement its integrated marketing and retained model service called 'Working Smarter'.

Pixel8's solution provided MCRactive with a flexible, retained model that allocated the right blend of resources and specialist skills as needed. This integrated approach managed the entire marketing process from planning to activation and reporting. The outcome for MCRactive included considerable cost savings, a simplified marketing function, and dramatically improved ideation, design, and brand engagement, allowing their internal manager to focus on future challenges and opportunities.

MCRactive