Case Study: IHG Crowne Plaza strengthens global brand consistency with Pixel8

IHG Crowne Plaza scales global branding with Pixel8, delivering 600+ editable artwork files and 1,000+ photos

IHG Crowne Plaza approached Pixel8 with the challenge of changing the global perception of their hotel brand while retaining their core values and market position as a leading choice for business travelers. The customer needed to achieve greater global brand consistency and worldwide recognition.

Pixel8's solution involved their Working Smarter methodology and a 'Moment in a Moment' concept, which included three global photoshoots and the creation of fixed, easy-to-apply brand rules. The outcome was a suite of over 600 editable artwork files and 1000 photographs made available to 400 hotels globally. Pixel8 provided the tools for employees to produce consistent, on-brand material quickly and easily, revolutionizing production methods and increasing the overall value of the Crowne Plaza brand.

IHG Crowne Plaza