Case Study: Hotel Indigo achieves a consistent global brand identity with Pixel8

Hotel Indigo simplifies global branding with Pixel8 and cuts marketing costs

The boutique hotel chain Hotel Indigo, part of IHG, faced a challenge with inconsistent branding, as it was using three different logos across its global portfolio. This weakened its brand proposition and prevented it from standing out amongst competitors. Pixel8 was engaged to help define a cohesive brand identity and strategy.

Pixel8 worked with the IHG team to assess and simplify the original logos, delivering a single scalable solution for all media platforms. Through their "Working Smarter" retained model, Pixel8 provided considerable cost savings, simplified the marketing function, and dramatically improved brand engagement. The outcome was an award-winning, revitalized brand that helped produce quality leads and exceeded client expectations.

Hotel Indigo