Case Study: Sexual Health Victoria strengthens its rebrand and community connection with Pixel3 Video Productions

Sexual Health Victoria launches brand video in 1 day with Pixel3

Sexual Health Victoria, a leader in reproductive and sexual health, faced the challenge of rebranding from its former name, Family Planning Victoria, which was incorrectly associated solely with pregnancy-related services. Their objective was to promote their inclusivity and support for the LGBQTI+ community through a new brand video that clarified their focus and made them more approachable. They partnered with vendor Pixel3 Video Productions to create this healthcare video.

Pixel3 developed a brand video that balanced light-hearted humour with a professional tone to showcase the organization's warm and non-judgmental environment. The video was used for Sexual Health Victoria's launch event, rebranding initiatives, social media, and recruitment. Feedback was overwhelmingly positive, with viewers reporting a better understanding of the brand's values and feeling more comfortable discussing sensitive topics. The project was delivered seamlessly by Pixel3, on-time and on-budget.

Sexual Health Victoria