Case Study: Australian Institute of Architects announces Gender Equity Prize winner with Pixel3

Australian Institute of Architects reaches audiences in 4 states with Pixel3

The Australian Institute of Architects required a way to announce the winner of its Paula Whitman Leadership in Gender Equity Prize that would generate greater traction than a traditional live event. They engaged Pixel3 Video Productions to create a professional talking head video for this online announcement.

Pixel3 produced a direct-to-camera video featuring the jury chair and the award winner, using a one-camera setup and three-point lighting to create an intimate feel. The video was edited with animated elements and a music bed to create a polished final product. The Institute used the video on its YouTube channel and played it at International Women's Day events in four states, reporting that the online announcement achieved more viewers and was added to their permanent digital archive.

Australian Institute of Architects