Case Study: University of Law achieves a seamless, scalable eCommerce experience with The Pixel

University of Law boosts mobile performance by 140% with The Pixel

The University of Law, a UK legal education provider, needed a robust eCommerce platform to modernize its digital brand and simplify the course discovery and enrollment process for students. Its previous eStore was not aligned with user expectations, particularly on mobile, and created friction. The Pixel was engaged to address this challenge.

The Pixel redesigned the platform using a component-based design system and implemented the Hyvä Magento theme to optimize performance. The solution provided a seamless, consistent experience with configurable course options and a scalable architecture. The Pixel's work resulted in a 140% improvement in mobile performance, a 43% uplift in best practices, a 4% uplift in SEO, and reduced user drop-off during course selection.

University of Law