Case Study: Science in Sport achieves smarter customer targeting with The Pixel's unified data platform

Science in Sport boosts subscriptions 100% with The Pixel

Science in Sport, a provider of nutrition for elite athletes and enthusiasts, faced the challenge of relying on intuition for marketing due to siloed customer data and an inability to personalize at scale. To shift to insight-driven engagement, they partnered with The Pixel to implement a customer data platform (CDP).

The Pixel implemented Adobe Real-Time CDP and Target to unify customer profiles and enable real-time segmentation based on RFM value. This solution enabled smarter personalization and targeted campaigns, resulting in a 100% growth in subscriptions and creating a foundation for advanced loyalty and lifetime value growth.

Science in Sport