Case Study: Poundland achieves stronger loyalty and higher transaction values with The Pixel

Poundland boosts loyalty member transaction value by 50% with The Pixel

Poundland, a UK high street retailer with over 900 stores, faced the challenge of an outdated digital platform that could not support a modern loyalty program. Their systems were fragmented across channels and unable to deliver tailored offers, leading to low customer engagement. To address this, they partnered with The Pixel to create a seamless and personalised omnichannel loyalty experience using Adobe Commerce and Adobe Experience Cloud.

The Pixel implemented a solution that migrated Poundland to Adobe Commerce and unified customer data using Adobe Real-Time CDP. This enabled the delivery of real-time personalised offers and recommendations through Adobe Target and Journey Optimizer. The results were significant, including over 2 million app downloads, a 50% increase in transaction value for loyalty members, and a 12% increase in customer visit frequency.

Poundland