Case Study: Crown Paints achieves full e-commerce trading with Adobe Commerce by The Pixel

Crown Paints launches full e-commerce with The Pixel for first time

Crown Paints, a heritage UK brand, faced the challenge of evolving its sample-only website into a modern e-commerce platform. Their legacy site could not support direct online sales, forcing customers into disconnected journeys and offline purchases. Partnering with vendor The Pixel, the goal was to build a scalable platform on Adobe Commerce that would meet contemporary digital expectations and reflect the brand's quality.

The Pixel implemented a customer-first Adobe Commerce solution, integrating it with SAP and crafting dual intuitive shopping journeys based on colour or application. This provided Crown Paints with full e-commerce functionality for the first time, multi-territory readiness for future expansion, and seamless customer experiences from inspiration to purchase. The vendor's work established a strong digital foundation for the brand's continuous evolution.

Crown Paints