Case Study: Calor Gas achieves higher conversions with The Pixel

Calor Gas boosts revenue 43% with The Pixel

Calor Gas, one of the UK's leading LPG suppliers, partnered with The Pixel to address a critical challenge: its product display pages were complex and failed to guide customers, who often lacked prior knowledge, through the purchase journey. The existing experience was characterized by dense content and a poor information hierarchy, leading to user hesitation and frequent support calls for clarification on compatibility and delivery.

The Pixel implemented an evidence-led redesign of the product display page, restructuring it to prioritize decision-critical information like delivery and compatibility. The solution used more scannable content and imagery to create a user-centered journey. This approach by The Pixel yielded significant results, including a 44% increase in orders, a 36% lift in user conversion rate, and a 43% rise in revenue.

Calor Gas