Case Study: Bulk achieves faster conversion optimisation with Adobe Target from The Pixel

Bulk improves clicks and add-to-basket rates with The Pixel using Adobe Target

The customer, Bulk, a leading direct-to-consumer sports nutrition brand, needed a faster and more data-led approach to conversion rate optimization for their ecommerce platform. Their traditional development process was too slow and unvalidated changes risked wasted investment. They partnered with The Pixel to implement Adobe Target to enable faster testing and reduce guesswork.

The Pixel implemented Adobe Target to serve as the foundation for a new experimentation-led approach. This allowed Bulk to run real-time A/B tests, validate ideas quickly, and deploy winning variants with speed and confidence. The results included significant uplifts in engagement and conversion, including double-digit gains in clicks and improved add-to-basket rates, while also reducing the time-to-value for UX decisions.

Bulk