Case Study: Simply Green Lawn Care boosts local quotes and organic traffic with The Pixel

Simply Green Lawn Care boosts online quote requests by 41% with The Pixel

The Pixel redesigned the website for Simply Green Lawn Care, a local lawn care provider, to address its challenge of converting online searches into booked service quotes. The old site functioned as a basic service brochure but failed to effectively capture leads from local search traffic, creating friction for homeowners seeking quick estimates.

The solution involved a comprehensive UX and local SEO strategy, transforming the site into a mobile-first quote engine. The Pixel implemented clear service flows, a streamlined quote form, and optimized content for local search. Results included a 41% increase in online quote requests, a 58% boost in organic search traffic, and a 2.4 times increase in mobile quote volume, turning more "lawn care near me" searches into qualified leads for Simply Green.

Simply Green Lawn Care