Case Study: Ornot grows its cycling apparel brand with Pixel Union's Pacific theme

Ornot scales from side project to full-time business with Pixel Union's Pacific theme

Ornot, a San Francisco-based cycling apparel company founded by graphic designer Matt Quann, faced challenges with ecommerce platform limitations and the complex fulfillment process of receiving, packaging, and shipping orders. The company chose to build its online store using the Pacific theme from Pixel Union on Shopify to improve its multi-channel selling and backend management.

By implementing Pixel Union's theme and integrating a solution that routes orders through Shopify to Stitch Labs and ShipStation, and finally to a third-party logistics provider, Ornot streamlined its fulfillment process. Pixel Union's solution helped the company, which is now a full-time operation with a global wholesale business, achieve a smoother operational workflow and a strong international presence, particularly in Australia.

Ornot