Case Study: Live Botanical grows its Shopify store with Pixel Union

Live Botanical grows Shopify sales with Pixel Union’s Vogue theme

Pixel Union shares the story of their customer, Live Botanical, an herbal body and skincare shop founded by Carolyn McRoy. The Portland-based merchant wanted to move beyond wholesale and sell directly to customers through her own online store. A key challenge was creating a visually unique and compelling Shopify presence that accurately represented her products and brand ethos, which required sourcing high-quality photography and visual content.

Using the Vogue Shopify theme from Pixel Union, Live Botanical established its direct-to-consumer ecommerce store. The solution provided by Pixel Union helped Carolyn create an online storefront that supports her brand identity. As a result, the majority of Live Botanical's sales now come through its Shopify store, enabling Carolyn to connect directly with her audience and focus on growing her business and promoting herbalism.

Live Botanical