Case Study: GAIA Empowered Women grows its ecommerce sales with Pixel Union’s Atlantic Shopify theme

GAIA Empowered Women grows online sales 1,000% year-over-year with Pixel Union

GAIA Empowered Women, a social enterprise employing refugee women to create textile goods, faced the challenge of launching a successful ecommerce operation after their initial online store on Magento failed to generate sales. To build their brand and drive growth, they turned to vendor Pixel Union and adopted the Atlantic theme for their new Shopify store.

By implementing Pixel Union's Atlantic theme, GAIA was able to create a maximized website presentation, which was a key factor in their subsequent success. This solution, combined with investments in professional photography and a strong social media strategy, led to a dramatic 1,000-percent year-over-year revenue increase from 2014 to 2015, establishing their online store as central to the brand's expansion.

GAIA Empowered Women