Case Study: St. Mark’s Summer boosts registrations with Pixel Parlor

St. Mark’s Summer boosts registrations 95% with Pixel Parlor

Pixel Parlor partnered with St. Mark's Summer, the day camp arm of St. Mark's School, to help it launch into the crowded $4.6 billion summer camp industry. The challenge was to build a distinctive brand and website to attract families beyond the school's existing community while leveraging its institutional credibility.

The solution involved creating a complete brand identity and a dedicated website designed for the parent decision journey. Pixel Parlor's work, which included SEO optimization and an intuitive CMS, resulted in a 95% increase in session registrations from 2023 to 2024, with continued growth and a significant reduction in inbound inquiries as the site effectively answered families' questions.

St. Mark’s Summer