Case Study: Orchestra of St. Luke’s achieves a modern brand and website refresh with Pixel Parlor

Orchestra of St. Luke’s refreshes its brand and website with Pixel Parlor for 50th anniversary season

Pixel Parlor was hired by the Orchestra of St. Luke's, a Grammy-winning New York City chamber orchestra, to address a brand and digital presence that no longer matched its growing momentum. The challenge was to modernize the orchestra's identity and website to communicate greater accessibility and vitality to broader audiences, while also creating a unified system capable of handling the complex needs of ticketing, education, outreach, and donations.

The solution from Pixel Parlor was a comprehensive 360-degree brand refresh and a new WordPress website, all managed as a single cohesive project. This included a new typographic and visual identity system, a season brochure, and gala collateral. The impact was a robust brand that successfully carried the orchestra through its 50th anniversary and significant growth, including an expanded schedule at Carnegie Hall, an increase in commissioned works and premieres, and the launch of new artistic institutes and music series.

Orchestra of St. Luke’s