Case Study: Set Up Camp achieves stronger leads and a clearer brand with Pixel Palace

Set Up Camp boosts form submissions by 58% with Pixel Palace

Set Up Camp, an outdoor recreation company, faced the challenge of marketing its camping lifestyle as a remedy for busy, over-worked families. They partnered with the vendor Pixel Palace for a comprehensive solution involving brand strategy and a custom WordPress website.

Pixel Palace conducted market research to define the brand's purpose and developed a new visual identity and website to communicate it. The solution also included digital marketing campaigns using Google Ads, email, and Facebook. The results were significant, including a 58% increase in form submissions within the first 90 days and an average of 441 monthly website enquiries, greatly enhancing the brand's credibility and lead generation.

Set Up Camp