Case Study: Orkest achieves a distinctive, trusted brand with Pixel Palace

Orkest fast-tracks trademarking with Pixel Palace and stands out in a market with just 0.01% of rail patents from Australia

Orkest, a new management consultancy, partnered with brand development agency Pixel Palace to create a brand that could credibly compete with Australia's large 'Big 4' consultancies in top boardrooms. The challenge was to build a full brand identity from strategy to execution that would stand out in a category that often treated people as mere commodities rather than focusing on human understanding.

Pixel Palace developed the Orkest brand name, strategy, and visual identity, which used symbolic circles to represent the balance between people and business data. The solution included a custom WordPress website designed to drive home Orkest's relationship-driven point of difference and encourage potential clients to book a consultation. The result was a distinctive and modern brand that successfully positioned Orkest to compete with major industry players by focusing on human-centric solutions.

Orkest