Case Study: Brimble strengthens its rail technology brand with Pixel Palace

Brimble boosts branded searches by 87% with Pixel Palace

Pixel Palace was engaged by Brimble, a family-owned Australian rail technology company, to develop a new brand identity. Their challenge was to create a unique narrative and establish a distinct market position in an industry dominated by large multinational corporations.

The solution from Pixel Palace included comprehensive market research, a new brand strategy, a visual identity, and a custom WordPress website featuring a bespoke machine catalogue. This refresh successfully positioned Brimble as an innovative technology leader, resulting in an 87% increase in branded searches, a 517% boost in social media reactions, and fresh attention from major industry players.

Brimble