Case Study: Softies Toys launches a playful Shopify store with Pixel Kicks

Softies Toys launches a playful Shopify store in 4 months with Pixel Kicks

Softies Toys, a plush toy brand created by Widdop & Co, needed to expand its digital presence and open direct-to-consumer sales channels. They approached Pixel Kicks to build a new Shopify website that would drive sales, increase brand awareness, and support wholesale lead generation, requiring a scalable and effective platform.

Pixel Kicks designed and developed a custom Shopify store tailored to Softies' products and commercial goals. Launched in November 2025 after a four-month project, the new site successfully presents the complete Softies collection and has generated promising early sales. The work by Pixel Kicks also established a strong foundation for future D2C launches across Widdop & Co’s wider brand portfolio.

Softies Toys