Case Study: Merseyside Youth Association re-energises the NOW Festival with Pixel Dynamic

Merseyside Youth Association launches NOW Festival 2021 online in its 6th year with Pixel Dynamic

Pixel Dynamic was engaged by Merseyside Youth Association to rebrand and create a digital presence for the 2021 NOW Festival. The challenge was to transition the annual youth mental health event to a fully virtual format for the first time, requiring a new logo, a responsive website, and digital resources to facilitate online engagement and applications.

The solution involved Pixel Dynamic developing a new brand identity and a responsive website featuring online application forms and child-friendly content. They also created a series of infographics on topics like how COVID-19 affected technology and belonging. Pixel Dynamic successfully delivered a complete digital package that met the festival's goals of celebrating youth creativity and fostering discussion around mental health during the pandemic.

Merseyside Youth Association