Case Study: The Gut Stuff achieves 40% D2C sales growth with Pixated's paid media strategy

The Gut Stuff boosts D2C sales 40% with Pixated

The Gut Stuff, a brand dedicated to educating people on gut health, was disappointed with the high cost per acquisition and low return on ad spend from their previous agency's Facebook and Google Ads campaigns. They partnered with growth marketing vendor Pixated to overhaul their paid media strategy and improve their e-commerce website to increase sales.

Pixated implemented a comprehensive solution that included a website redesign for a better user experience and a complete rebuild of their paid campaigns with new keywords, assets, and precise audience targeting. The results were significant, with Pixated delivering a 100% increase in ROAS on Facebook, a 48% sales increase via Google Ads, and an overall 40% boost in direct-to-consumer sales alongside a 30% decrease in costs.

The Gut Stuff