Case Study: FIFA boosts World Cup Magazine app downloads with Pixated

FIFA boosts engagement 31% with Pixated

The Fédération Internationale De Football Association (FIFA) faced a challenge in promoting its 2022 World Cup Magazine app due to a lack of high-quality content for its social media channels and an underperforming Meta ads strategy. They engaged Pixated to address the urgent need for both content production and a refined paid social approach to drive last-minute app downloads.

Pixated implemented a two-fold solution, creating a large volume of video and animated content for organic and paid distribution while also developing a sophisticated, multifaceted Meta ads campaign. This strategy included audience segmentation, dynamic creative optimization, and precise targeting around matchdays. As a result, Pixated helped FIFA generate over 40,000 app downloads, achieve a 74% reduction in cost-per-install (CPI), and increase its engagement rate by 31%, all while generating 10 million views for its content.

Fédération Internationale De Football Association (fifa)