Case Study: Webeye achieves cleaner, safer programmatic advertising with Pixalate

Webeye speeds up fraud detection with Pixalate across every ad call

Webeye, a company focused on global enterprise development, sought to maintain a high-quality and secure programmatic advertising platform by protecting its customers from invalid traffic and ad fraud. To achieve this, they partnered with vendor Pixalate to integrate advanced fraud detection into their systems.

Webeye implemented Pixalate's Pre-bid data feed to automatically scan and block invalid traffic on their exchange. This solution, combined with Pixalate's post-bid monitoring, helped Webeye create a safer marketplace. The integration allowed them to block both general and sophisticated invalid traffic in accordance with industry best practices, ensuring a clean and protected environment for their clients.

Webeye