Case Study: Verve Group strengthens ad fraud protection with Pixalate

Verve Group strengthens omnichannel fraud detection with Pixalate’s post-bid IVT scanning

Verve Group, an omnichannel ad platform, faced the challenge of combating invalid traffic (IVT) and ad fraud across its complex, multi-channel advertising ecosystem. To protect its customers and ensure a clean supply chain, Verve Group partnered with fraud prevention vendor Pixalate.

Verve Group implemented Pixalate's post-bid IVT scanning and analytics tools to more effectively block invalid traffic across display, in-app, video, and OTT ad formats. This solution was part of a larger three-pronged strategy of prevention, detection, and reaction. By leveraging Pixalate's capabilities, Verve Group enhanced its ability to monitor traffic quality and protect its advertising partners from sophisticated fraud schemes.

Verve Group