Case Study: Tappx improves mobile in-app ad quality with Pixalate

Tappx boosts mobile in-app ad quality with Pixalate at Mobile World Congress 2019

Tappx, a mobile app advertising platform, faced the challenge of needing to improve the quality of its advertising inventory due to advertisers having a zero-tolerance policy for mobile in-app ad fraud. To address this, the company partnered with the vendor Pixalate.

Pixalate implemented its technology to help Tappx block ad fraud. The solution was successful, allowing Tappx to increase the quality of its platform without having to sacrifice its advertising reach. The specific results of this anti-fraud strategy were significant enough to be featured in a joint case study presented at Mobile World Congress 2019.

Tappx