Case Study: Screencore reduces ad fraud in CTV with Pixalate

Screencore reduces IVT by 70% with Pixalate

Screencore, an AI and machine-learning-based online media solution, faced the challenge of minimizing ad fraud within the vulnerable connected TV (CTV) ecosystem. To champion a cleaner supply chain, they partnered with the fraud detection vendor Pixalate to identify and block invalid traffic.

By implementing Pixalate's analytics dashboard and versatile scanning capabilities, Screencore was able to detect and remove malicious traffic sources across all ad formats and devices. As a result of the solution provided by Pixalate, Screencore saw its invalid traffic (IVT) levels decrease by approximately 70% over a five-month period, significantly improving its traffic quality and operational efficiency.

Screencore