Case Study: Pubfinity combats ad fraud in desktop gaming inventory with Pixalate

Pubfinity protects 3 billion monthly ad impressions with Pixalate

Pubfinity, a programmatic advertising platform for Windows desktop apps, faced the challenge of combating ad fraud and invalid traffic (IVT) within its unique ecosystem. The desktop gaming environment yielded longer user sessions, which were often incorrectly flagged as fraudulent by standard detection tools designed for mobile. To protect its customers and provide high-quality, brand-safe inventory, Pubfinity partnered with Pixalate and integrated its fraud monitoring services.

Pixalate implemented a custom integration directly into Pubfinity's Ad SDK and platform. This solution allowed Pubfinity to actively monitor for key fraud signals like ad session length and display impression fraud, providing advertisers with a more accurate view of inventory quality. As a result, Pixalate helped Pubfinity differentiate its supply, prevent unwarranted blocking, and confidently offer over 3 billion high-quality ad impressions per month to buyers.

Pubfinity